GENERATIONAL ADVERTISING STRATEGY
“I only wish I had known how valuable and vital this would have been for our creative staff: art directors, writers, etc. Not sure how I can impart all this great knowledge! Thanks for a great morning.” Indianapolis advertiser seminar hosted by WTHR-TV |  | "Awesome presentation. Everything helps us be more relevant with our advertisers.” Plain Dealer Advertising Staff | “I think your presentation and your insights were the best I have ever heard and am very impressed with your knowledge on the subject.” Tucson |
Generational Advertising Strategy is grounded in this well-documented truth: each generation, during its unique formative years, molds unique core values. And those core values exert significant influence upon that generation’s consumer decisions. So marketers must understand generational core values and then craft advertising messages that speak directly to those values.
Chuck says: “Generational strategy has proven itself. It can cut through all of the advertising clutter that is bombarding consumers these days, and it can effectively “connect” with each generation, or generations, it targets. The traditional advertising/ratings age brackets of 18 to 34, 25 to 54, and the others mean very little today. If advertisers will free themselves – and their ad agencies - from the shackles of these obsolete age brackets, they can – in my opinion - use generational strategy to much greater bottom-line effectiveness.”
To contact TGI about Generational Advertising Strategy:
PH: 937.247.1123 (Ohio)