Chuck Underwood's book - THE GENERATIONAL IMPERATIVE - is available online at www.amazon.com
and can be ordered at most U. S. bookstores.
A must read
"I saw Chuck do a part of his seminar at a conference in Syracuse, NY. He's a captivating speaker on a fascinating subject that I had not explored much previously. He nailed me and how I see my generation which only leads me to believe that he did the same with the other generations as well. More than one person walked out saying "WOW!" I've been recommending Chuck and this book to everyone ever since." By Rob (Montgomery, NY)What We Should Have Taught Our Children
"An excellent example of the differences in generations that didn't seem to exist, especially in the workplace, for many generations before. The current generation entering the working field are not as polite, loyal. This book should be read by everyone 18 and over and should be used as a textbook in all institutes of higher learning for training perspective business graduates how to mature, learn and grow professionally and personally." By Lucky Louis "Behavior Addict" (Naples, FL United States) Great Book "If you want to better understand this younger generation, Generation X, this book will help. It is useful for your family, workplace, and life in general." By Marshall J. Karp (Dover, OH United States) Essential Reading For Business & Education Leaders "I have been trying to determine how to deal with and understand the differences between Pre-boomers; Boomers; Gen X and Millenials. Underwood's book describes the differences in straight forward langague and then gives ideas on how to deal with the differences. Though geared to the business community, I found it essential reading as an academic admiistrator." By M. H. Belsky (Akron, Ohio) A must read! "After I watched two of this book's segments on PBS presented by the author, Life and People began to make sense for the first time. When I got to work the next day I could not stop talking about it because, since I work with the public, I get to see the very clear traits of the different generations.... And so many people are really textbook examples. I knew I had to get the book because it could make me a much better and more logical friend, acquaintance, parent, sibling, and it would improve any kind of relationship, no matter how transient. All the concepts are things that we all, probably, have in the back of our minds, but nobody had put it into words and explained it until now. The book was a total REVELATION.... I know I will read it several times so I can integrate it deeply into my consciousness and enjoy much richer encounters with my fellow Human Beings... " By Dance of the Roses (Florida, U.S.A.) The Generational Imperative... "I bought this book as a source for a talk at my high school reunion. It offered informative and interesting items about my generation, and where we fit in today's multigenerational society. It is also valuable for marketing goods and services aimed at specific generations. I recommend it for casual reading as well as information for marketing." By Thomas M. Nall