GENERATIONAL FUNDRAISING STRATEGY
“Excellent program; information that will be very helpful in working w/ prospects and donors.” Boston Council On Foundations | “From board, donor, parents, children, grandparents, and those in the workplace, each one seems to fall right into the generational characteristics in many ways.” Longmont, CO Longmont Community Foundation | "Fabulous insights and direction to deal with people and donors.” Chicago Barnabas Foundation |  |
Each generation possesses unique attitudes towards giving. Those attitudes are influenced by each generation's core values regarding such matters as volunteerism, religion, parents' message, sense of community, patience with long-term causes, and other key indicators of their willingness to give their money and time.
Chuck Underwood’s training programs in Generational Fundraising Strategy are designed to get organizations “into the heads” of the generations they target for donations and volunteerism so they can effectively craft their programs, services, products, brand, and marketing strategies in a way that will connect with each generation.
Chuck says: “The members of the Silent Generation want their lives to stand for something. Aggressive Boomers want to know how you’re going to use their money and time. GenX’ers – understandably, once you hear their story - are very difficult to persuade right now, in the giving of their time and money. But behind them come the Millennials, who possess virtually every key value considered favorable to philanthropy. You just have to know how to connect with them.”
Client says: “I think yours was the best presentation I've heard in the last 10 years or more. It makes such good sense for both PR and Marketing. I can't tell you how inspired and excited I was by your presentation in Grand Rapids yesterday. I think that generational thinking and marketing is a perfect match for philanthropy."
Grand Rapids, MI – paid-admission seminar
Grand Rapids, MI – paid-admission seminar
To contact TGI about Generational Fundraising Strategy: