GENERATIONAL POLITICAL AND CAMPAIGN STRATEGY
“The theories that Chuck Underwood espouses have significant application to the political process. "In the future, I believe generational considerations will transcend traditional demographic information in importance. Politicians and political campaigns alike would benefit greatly from this information and Chuck’s insights. "I understand now how each of us is a product of our times – the impressions made on us at the time in our life when we are most receptive. Those that share the same time of receptivity are vulnerable to the same messages and have the same basic values imprinted on them.” Chip Gearhart, Vice President - Government Affairs KMK Consulting, Cincinnati
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A few months before the 2004 general elections in the U. S., an advertising agency in Ohio hosted Chuck Underwood’s nonpartisan half-day seminar in Generational Campaign Strategy. Soon after, the agency was asked to promote a local ballot-issue campaign, using generational strategy.
In the election that year, there were three similar ballot-issue campaigns in the state of Ohio. The one that made use of generational strategy was the only one that voters passed.
Chuck Underwood's training programs in Generational Political And Campaign Strategy are designed to enhance:
- Fundraising
- Staff And Volunteer Recruitment
- Research
- Platform/Position Development
- Event Strategy
- Speech Content
- Marketing, Advertising And Public Relations
- Legislative Relations/Lobbying
- ... and more.
Chuck says: “I am happy to help anyone in elective office – incumbent or challenger – and in ballot-issue campaigns to better understand the values, beliefs, and preferences of America’s Generations. With such information to guide them, perhaps our public servants will serve Americans even better.”
To contact TGI about Generational Political and Campaign Strategy:
PH: 937.247.1123 (Ohio)