It is the most provocative stroll down Memory Lane – and into the future – you will ever take.

You will never view your customers – and your marketing to them – in the same way.

You will never view your employers and employees in the same way.

You will never view your children, parents, grandparents, friends, and yourself in the same way.

Silents. Boomers. GenX’ers. Millennials. And with a lead-off tribute to the generation that saved the world and then built the greatest nation on the planet: the remarkable G. I. Generation.

At last, Chuck Underwood puts in print the spellbinding story and dead-on business strategy he delivers live every week in his seminars and keynotes to business and entertainment audiences coast to coast; audiences who began clamoring for this book the moment they heard him speak.

The Generational Imperative delivers generational marketplace and workplace strategy that is staggering in its potential benefit to your business. But Chuck’s seminar audiences constantly describe how this powerful information is also enhancing their personal lives by giving them a new and profound understanding of their children, parents, grandparents, and themselves. So…

This book – this story of America’s generations - is meant for the living room, as well as the conference room. For the family reunion, as well as the national convention. For parent and child, as well as boss and subordinate. For former classmate, as well as current co-worker.

So slip into your most comfy sweats, pour a cup, pad your way to the couch or bed, and prepare to lose yourself in this life-altering passage. And when you get to your own generation’s chapters, you’ll be 15 all over again.

Here’s what you’re in for. As one audience member wrote when formally evaluating Chuck Underwood’s presentation of America’s generations: “Better than excellent”.

Click here to purchase this book

© 2006 The Generational Imperative, Inc. All rights reserved.

 

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