... BECAUSE BRIDGING AMERICA'S GENERATION GAPS IS IMPERATIVE.

  

   

 

 

"I have read much on generational behaviors and attended other sessions; this was truly the best."

New York

Healthcare Assocation of New York State

 

"Best session I've ever attended at ANY conference - awesome!  Captivating!"

 

Chicago

 

Council for the Advancement & Support of Higher Education

  

"You are definitely the front runner when it comes to the topic of generational studies."

 Toledo

Northwest Ohio Jobs Center 


 

"Best, most fascinating presentation I have heard in years!"

 

  

Dallas

 

Texas Society of CPA's

 

 

The Generational Imperative, Inc. - "TGI" - provides training programs, hourly and project and ongoing consulting, proprietary research, and keynote speeches to corporations and organizations – across all industry categories – in two massive pillars of daily business life - Generational Marketplace Strategy and Generational Workplace Strategy – and in a third application:  understanding generational dynamics and differences in our family and personal lives.

  

Chuck Underwood, founder and principal of TGI, is one of the seminal scholars in generational study, with more than two decades of research and front-line application of generational business strategy.  As you’ll read in the testimonial comments that dot this website, he is also the most acclaimed communicator of this strategy:  in his training seminars, workshops, and entertaining keynote speeches.

  

His book is the comprehensive presentation of generational strategy:


The Generational Imperative
Understanding Generational Differences In The Workplace, Marketplace, And Living Room 


On PBS, he is the host of the national-television series, America’s Generations With Chuck Underwood.

His clients include Hewlett Packard, Macy’s, Procter & Gamble, Coca Cola, Time Warner Cable, State Farm Insurance, Edward Jones, U. S. Army, Navy, and Air Force, American Council On Education, Veterans Administration Hospitals, American Association Of Advertising Agencies, Chief Executive Network, National Association Of Consumer Shows, American Society Of Association Executives, and hundreds more, large and small.

For information on bringing Generational Strategy to your organization, contact Chuck Underwood and The Generational Imperative, Inc. in Ohio:

 

EM:   chuck@genimperative.com

PH:   937.247.1123 (Ohio)