Marketing and Advertising: Generational Strategies

Who is this for? Companies and individuals in marketing, advertising, public relations, product development, fundraising, mass media, and many others.

What’s the key? Generational values—it is now thoroughly documented— influence consumer decisions as much, and often more so, than the traditional demographic factors of age, income, education, and the like.

Why is this “imperative”? In order to truly connect with each generation’s unique core values, you must first understand the formative-years experiences that molded those values. What each generation was taught in their first twenty years. What they witnessed then. What they directly experienced.

Generational Marketing And Advertising Strategy

The Generational Imperative provides the following services, regarding generational dynamics in the marketplace:

Generational Strategy: Introduction. A one-hour introduction to Generational Marketing & Advertising Strategy. Ideal keynote for management meetings.

Generational Marketing & Advertising Seminar. A half-day or full-day training session for all marketing and advertising personnel. Presentation of each generation’s formative years, core values and attitudes. Strategic tactics and guidelines to connect with each generation. Case studies of generational strategy. Lots of Q & A. Handout.

Customized Research. TGI will conduct proprietary research customized to your company’s needs.

Ongoing Consulting. On an hourly, retainer, or project basis.

© 2005 The Generational Imperative, Inc. All rights reserved. 

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"Best presentation on generational marketing that I have ever heard."

Sacramento
National Conference Of State Dental Associations

"I attended your speech in West Hollywood last night. Fannnnnntastic!"

Los Angeles
Southern California American Marketing Association

"I have the attention span of a gnat. However, this presentation was one of the best and most captivating I have ever attended."

Seaside, OR
Oregon Department Of Transportation

"Our Customers are raving about this seminar. They cannot thank you enough for making this available. We are planning generational marketing in all our ads. This has already meant more dollars."

Davenport, IA
Quad-City Times advertising-staff seminar

"On target. Excellent understanding of generational characteristics and how to market successfully to all ages."

Saratoga Springs, NY
New York Press Association annual conference

"Your presentation on the peculiarities of the generations was the most exciting, interesting, thought-provoking and enjoyable that I have had the pleasure to experience. You had me completely absorbed and I would have welcomed several more hours of your presentation."

Louisville
United States Army national conference