News Room: Story Ideas/Research
To the legitimate working press only: In addition
to the story ideas listed below, Chuck Underwood and The Generational
Imperative will be happy to e-mail—to you directly—legitimate
generational story ideas, as they arise, that apply to your beat
or area of interest. You might be interested in all generational
story ideas or specific sub-categories.
No spam, promise. Story ideas, only. Customized as much as possible
to your specific areas of generational interest.
To be placed on TGI’s story-alert list, please fill out and
submit the form below.
(Please remember: This form field is for the WORKING PRESS ONLY
and offers news-story ideas only, not generational research. If
you are not a reporter, please do not request this Newsroom service.
And if you seek generational research for non-news purposes, please
contact Chuck Underwood directly at his email address: chuck@genimperative.com.
Thank you for your cooperation.)
ALL FIELDS ARE REQUIRED
Chuck Underwood is regularly interviewed for generational stories by these and many other national and international news organizations:
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NBC Nightly News
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Associated Press
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FORTUNE Magazine
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Women's Wear Daily/Children's Business
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New York Times
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L.A. Times
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Chicago Tribune
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Detroit Free Press
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Hartford Courant
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Dallas Morning News
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Agence Quadramedia/Paris
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International Herald Tribune
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Canadian Press
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Christian Science Monitor
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Arizona Republic
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Atlanta Journal-Constitution
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CNN.Com
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Indianapolis Star
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St. Petersburg Times
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Naples Daily News
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And many, many more
Chuck Underwood began his career as an award-winning broadcast
journalist and play-by-play announcer. He then began producing original
television programs— also award winners— about ten years
ago.
He initially researched the generations for a television-show idea.
But then came the phone call, asking Chuck to speak to a major business
conference in Washington D.C. about generational marketing. And
so began his generational consulting, which has grown exponentially
in the years since.
CURRENT ARTICLES:
Albany Times Union
Some advertisers see a rich market in the generation heading into retirement
The
Full Article
Albany Times Union
Retired but tireless
The
Full Article
Atlanta Journal-Constitution
Glory Days for Boomers
The
Full Article
Atlanta Journal-Constitution
Quarterlife Crisis: Generation Bling.
The
Full Article
BrokerNewswire.com
Generational Dynamics: the Effect on the Mortgage Industry
The
Full Article
BusinessWeek
Walk 100 Miles In My Shoes
Christian Science Monitor
Older Americans Are Increasingly Working For Someone Younger—
Relationships That Don't Always Run Smoothly.
The Full
Article
The Columbian
Booming Generation.
The
Full Article
Dallas Morning News
The Age Sages: In-Demand Speakers Earn Thousands
Deaf Weekly
Boomers Frustrated With Parents' Hearing Problems
Detroit Free Press
BOOMER BUST: New opportunities for Generations X, Y
The
Full Article
Electronic Recruiting News
Eons
The
Full Article
Hartford Courant
Tough Love, Granny Style: In Generational Switch, Grandparents
Want Parents To Stop Spoiling The Grandchildren
The
Full Article
INSIGHT Magazine
Hire learning.
The
Full Article
Marketplace
MySpace for baby boomers
The
Full Article
Meetings Net
Associations Take Aim at Generation X
National Jeweler Network
Watch retailers adjust to a younger generation
The Full Article
New York Daily News
Returning to the Roost
The
Full Article
San Bernardino Sun
Late-blooming baby boomers step out
The Full Article
Seattle Post Intelligencer
Retirees punch out only to punch in again
The Full Article
Sioux Falls Business Journal
Advertisers grab buyers by generation, not age.
The Full Article
St. Paul Pioneer Press
A sunnier generation is on the horizon
The Full Article
The Arizona Republic
Eight words never to say to a baby boomer
The Full Article
The Arizona Republic
Home(s) for the holidays
The Full Article
The Plain Dealer
Generation next: Meet the 'Millennials'
The Full Article
The Tampa Tribune
Hot Flash Brings Cool Invention
The Virgianian Pilot
They're top executives - and probably younger than you
The Full Article
The Washington Times
Generation gap seen as shrinking
USA Today
Gen X parents sharing more with kids
AUTHORED BY CHUCK UNDERWOOD
Aging
Boomers Dragging Marketplace with Them
Why
Are 20-Somethings Leaving TV News? The Generational Influence
Selling To 65+: The Generations Dynamic
How Generations Are Created
Audiences With Diverse Preferences For Learning
The
Generations Dynamic Speech: Relevant. Imperative. Wow Factor.
Getting Gen Xers To Join Associations
Gen X: In the Workplace
If using any of this copy verbatim, please give attribution
to: Chuck Underwood, president of The Generational Imperative,
a generational consulting firm based in Ohio. Contact Chuck
at: 937-247-1123, or chuck@genimperative.com.
© 2005 The Generational Imperative, Inc.
All rights reserved.
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