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To see how this video will be displayed on-screen when you've purchased this Online Training Program, please CLICK HERE to see an image of the actual full-sized template.
INTRODUCTION If you want to reach me directly, my email is: chuck@genimperative.com and my phone number in Cincinnati is: 513.221.1973. I travel frequently but can usually respond within 24 hours. Many of my clients - and other companies and organizations - have requested that I record my “live” seminar and offer it on video. Some firms are too small to afford my “live” presentation. Others want the live seminar for their current employees, and then they also want an easy method to get the same seminar in front of new employees as they arrive, one by one. Still other corporations are so large they want - and need - the convenience of permitting employees, in multiple locations or with varied work hours, to experience this seminar at their own computer and on their own schedule. This Video Training Program is roughly a 3 1/2-hour presentation of a recent “live” seminar, captured by three cameras and conducted before a paid-admission audience of one-hundred marketing and advertising professionals, representing marketers as large as Procter & Gamble and as small as freelance entrepreneurs. The video was produced by a leading video-production firm. PROGRAM CONTENT The content of this Video Training Program is presented in 5 modules: Module # 1 - Introduction (about 12 minutes): introduction of generational dynamics; the influence of generational values and generational attitudes on Americans’ consumer, career, and lifestyle decisions; America’s 5 living generations; how generational strategy is applied in the marketplace and the workplace. Module # 2 - Silent Generation (about 42 minutes): why marketers are pursuing them; their unique formative years; the unique core values that arose from those formative years and guide their decision-making; their adulthood; research, case studies, examples of generationally-strategic broadcast spots and print ads and marketing (Sony, Wendy’s, Wall Street Journal, Energizer Batteries, and others); tips and tactics for effectively messaging to Silents. Module # 3 - The Boomers (about 50 minutes): why marketers are pursuing them; their unique formative years; the unique core values that arose from those formative years and guide their decision-making; their adulthood; research, case studies, examples of generationally-strategic broadcast spots and print ads and marketing (Disney, Cadillac, GAP, Boston Pops, and others); tips and tactics for effectively messaging to Boomers. Module # 4 - GenX (about 54 minutes): why marketers are pursuing them; their unique formative years; the unique core values that arose from those formative years and guide their decision-making; their adulthood; research, case studies, examples of generationally-strategic broadcast spots and print ads and marketing (Best Buy, Secret Deodorant, Chevrolet, Sprite, and others); tips and tactics for effectively messaging to X’ers. Module # 5 - Millennial Generation (about 24 minutes): why marketers are pursuing them; their unique formative years; the unique core values that arose from those formative years and guide their decision-making; their recent emergence in adulthood; research, case studies, examples of generationally-strategic broadcast spots and print ads and marketing (Coca Cola, American Apparel, U.S. Army, and others); tips and tactics for effectively messaging to Millennials. SUPPORT MATERIALS When you purchase this Video Training Program, you will be emailed the following support materials to print and distribute to each person viewing it:
To see how this video will be displayed on-screen when you've purchased this Online Training Program, please CLICK HERE to see an image of the actual full-sized template. Click here to purchase Video Training Program © 2006 The Generational Imperative, Inc. All rights reserved. |
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