Sales/Customer Service: Generational Sensitivity

Who is this for? Companies and individuals in retailing, sales, customer service, patient care, and all others who will benefit by being sensitive to generational values and preferences in their interpersonal dealings.

What’s the key? Generational values, it is now thoroughly documented, influence consumer decisions as much, and often more so, than the traditional demographic factors of age, income, education, and the like. Buying preferences, shopping preferences, expected treatment as a customer or client or patient, product information demands, and much more: from one generation to the next, these decisions and preferences will vary.

Why is this "imperative"? In order to truly connect with each generation’s unique core values, you must first understand the formative-years experiences that molded those values. What each generation was taught during that time. What they witnessed then. What they directly experienced.

Sales/Customer Service Services

TGI provides the following services, regarding generational dynamics in the marketplace:

Generational Sensitivity: Introduction. A one-hour introduction to Generational Sales and Customer Service Strategy. Ideal keynote for management meetings.

Generational Sensitivity Seminar. A half-day or full-day training session for all appropriate company personnel. Presentation of each generation’s formative years, core values and attitudes. Strategic tactics and guidelines to understand and connect with each generation. Lots of Q & A. Handout.

Customized Research. Mr. Underwood, a formally-trained qualitative research consultant, will conduct proprietary research customized to your company’s needs.

Ongoing Consulting. On an hourly, retainer, or project basis.

© 2006 The Generational Imperative, Inc. All rights reserved. 

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Cincinnati
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Louisville Sales Management & Marketing Association