Who We Are

The Generational Imperative, Inc. (TGI) is a research-driven generational consultancy based in Ohio.

Chuck Underwood is the founder and president of TGI and is one of the nation’s leading experts on generational dynamics in both the marketplace and the workplace.

His client list reads like a Who’s Who of corporate America:

— Time Warner Cable

— Procter & Gamble

— Coca Cola

— Media General

— U. S. Department of Labor

— National Association of State Retirement Administrators

— New England Newspaper Association

— International Foundation of Employee Benefit Plans

— Integer Advertising

— LeGrand/Hart Public Relations

— California Professional Firefighters

— Institute For Alternative Futures

— Cleveland Plain Dealer

— Ohio Association Of Broadcasters

— Wisconsin Innkeepers Association

— American Society Of Association Executives

— and dozens more

© 2006 The Generational Imperative, Inc. All rights reserved. 

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"I do want to tell you…your presentation on the Silent Generation was the highpoint of the Summit, as far as I was concerned. I thought you did a great job and have shared your materials with others, including family members."
– William L. Anthes, Ph.D., CEO, National Endowment For Financial Education,
Greenwood Village, CO

"Chuck, your program today was awesome. I think there may be a way for me to leverage the concept of communicating to the Boomer audience in a meaningful way."
– Judy Thompson,
District 5 Governor, American Advertising Federation

"The session on 20-Somethings was very effective. I read some of your findings and distributed your white paper. I heard only agreement from the academics, news pros, and students."
– Kenn Venit,
Television News Consultant,
Panel Moderator,
Society of Professional Journalists,
2003 Convention